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Pre-Paid Legal Leads - 3 Strategies, Which One Is Best?
Prepaid Legal leads can make the distinction between financial success and disaster in your business. But, not all leads are born equal.
Whether you decide to buy leads or get your own, there are three main "types" or categories that you'll find effective in growing your Prepaid Legal business:
1. Possible customers. These leads are interested in one of your products or services. If satisfied, they may be carefully introduced to your program with reasonable success. But, they didn't begin with an interest in making money, and they're going to need a lot of education.
2. Opportunity seekers. These leads are looking for a chance to make money. They may or may not be really serious, that's for you to figure out. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your job will be to find the genuine ones, overcome their concerns and guide them into your business.
3. Active network marketers. These leads are already in an program, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of network marketing, and 2) they've proven it with their credit card by enrolling in a program.
The most qualified prepaid legal leads are those in the latter group: current network marketers.
Why?
Well, as mentioned above, you are certain they have an interest in making money with MLM. You will never hear them say, "Is this one of those ponzi schemes?" and other such preposterous questions. They're beyond that; they know better.
They also understand the business better than someone who's never been in network marketing. So, once they become a member of your team and get trained, they'll produce results much more quickly (and with less preparation) than a regular person.
Lastly, they probably know other active networkers: their upline, front line, and even cross-line people they ran into at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your team.
They're in a business, though, and not always looking to begin something new. It's your job to gently, and carefully, pique their curiosity without setting off any alarms.
The best way to do this is to start with an offer that helps them in their existing opportunity... something unrelated to your opportunity. Something generic, like marketing tools or education.
Secure their trust, and make evident your value to them by showing them how to move forward with their existing business. Show them that, unlike their existing sponsor, you are showing them things that work. But make it clear that the only people who get your real focus are the people contributing to your financial success.
At that time, joining your group will be the next rational action.
In conclusion, you can go after potential customers, you can go after opportunity seekers, or you can target active network marketers. Of the three, active MLMers have the most potential to explode your team with the least effort. Focus your effort there, and your check will never be the same.
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